First Campaign
Project Overview
The Allergy Survival Kit campaign was designed to help current and prospective students manage an allergy-free lifestyle while remaining on a university meal plan. To increase the overall visibility of the project o the audience, a three part email marketing campaign was produced. It can be viewed here, here and here.
Explanation
The first email campaign was designed to be very general and informative. It brought awareness to the A.S.K. campaign and its three major deliverables. There are clickable links in the emails to directly bring the viewers to each deliverable. Throughout the following email campaigns, reminders are brought to the audience regarding free downloads, free samples, and free stickers. The targeted audience shows desire toward no cost products. The idea of the campaign is to entice the viewers into the free products to ultimately purchase the full product.
Second Campaign
Third Campaign
