
Project Overview
The purpose of this assignment was to update a ReCon ad to have a technology focus. The ad was due 24 hours from my start time.
Explanation
The previous ad for Cherry Bekaert focused on a construction perspective. Through my research, I found that blueprints are a common visual among real estate workers and clients. This idea furthered my idea of centering the focus of the idea around technology. My process for designing included Adobe Photoshop and Adobe InDesign. I photoshopped the iPad screen to a white background and masked a blueprint photo on top of the screen. Adjusting the colors and incorporating a green outline brought me to complete this ad following Cherry Bekaert's brand. Finishing my process in Adobe Indesign allowed me to visually layout the content for the advertisement.