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Final Mockup

Project Overview

Each year Longwood University holds a Holiday and Dinner Concert in December. The client came to the Longwood University Design Lab agency and I was selected for this project. Ideas requested revolved around a "new and fresh" design and ultimately had nothing they did not want to see.

Explanation

After hearing what the client desired, I immediately had many ideas I wanted to explore. Originally I wanted to incorporate lights into my design, however it overcomplicated every idea I had. Ultimately, I looked to incorporate Longwood University in some way. The idea I settled on was illustrating the Ruffner Fountain located on the university campus. I explored ideas including snowmen and lights again, however, an elegant bow was my final decision to incorporate. My color scheme reflects a "white Christmas" tone 

Digital Letterhead

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