Color fascinates me as a designer. I chose to research color theory and use my information in a visually appealing way. My targeted audience is anyone who may not know a lot about color, so I took it upon myself to keep it general. I explained which colors fit into the primary color category, along with an explanation of secondary and neutral colors. I used a contrast of images and text because I wanted my audience to see what they were about to learn about. Color is the most influential tool among design and can impact the brain without one realizing.