The clients expressed interest in the logo including a musical element, so during the sketching phase I ultimately decided on using a megaphone icon to express music. However, during digital mockups the design did not come together as planned. Redesigning the logo digitally was necessary as my sketches did not look successful. At this point I looked for other music related elements and ultimately decided on a sound frequency idea. I played off of the idea of “live” to have the frequency bars moving to show the loudness of the event.