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Project Overview
The customer requested a logo to brand a new company geared toward offering tubing / kayaking / S.U.P. experiences. Project requirements included the use of a captains steering wheel.
Explanation
With the primary focus of including a captains steering wheel, they left text placement and color choices up to myself. To conserve on space and rely on implied lines, I removed half of the wheel. The customer and I went through multiple drafts until finding a solution that best fit their vision. Options that were ruled out were text inside the wheel, script fonts, and the color green. We chose a deeper aqua blue to help customers envision what they will experience during their water activity.
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