Project Overview
I designed a package to hold a product. This product has dictated the chosen packaging subject. I researched tea packages that are commercially available and sold for consumers. From my research, I found that my audience would want to buy tea from standard boxes with easy convenience. From there, I needed to decide what the package would carry, and design the package for the product I created.
Explanation
My tea package design is targeted toward health conscious individuals as they look for refreshing new ways to benefit their body. Simi tea has produced four organic tea combinations as each teas purpose effects the body differently.
Originally, I created a tea product known as Infusion Tea and can be found on this page. I was not pleased with the final outcome, so I took it into my own hands to create something new and improved. With Simi tea, the package design is photo based to help consumers find which benefitting tea they need. The colors are specifically chosen to represent the mood each tea may induce. I knew with the second production of my tea packaging, I wanted it to appeal to a wider audience, so I imagine my tea would be sold in grocery stores such as Whole Foods and Fresh Market, for example.